"In August 2011, the company's founder was seen starring in a Google Chrome advertisement, which tracked the emergence of SB.TV as one of the UK's rising youth broadcasters.[11] The SB.TV site subsequently crashed as close to a million people googled "Jamal Edwards."[12] The advert was revealed to be the most watched YouTube video advertisements in 2011.[13] Such has been the success of SB.TV that Edwards has been credited with helping to 'reinvigorating' the UK Rap and Grime scene."
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