My case study is focussing on the representations of Femininity in different era's. I will be focussing on the different portrayals of womanhood in modern texts depicting the style and issues that were lived out by women in these times. I will be focussing on 8/9 different texts and these include:
E-media texts:
Keri Hilson - Pretty Girl Rock (2010) - this is a music video that represents era and femininity with iconic women such as Diana Ross and Janet Jackson. Keri Hilson switches into different styles and it represents era through the setting, styling, clothes and use of the camera quality. It shows the 20's, 30's, 40's, 50's, 60's , 70's , 80's , 90's and modern day.
Beyonce - Dance For You (2011) - this is a music video that represents era and femininity because it presents the 1940's man-woman types of office relationships. It is filmed in film noir and the styling and iconic types of clothing such as lipstick, hair and suspenders represents what the media thinks it was like to be a woman in the 1940's.
Kim Kardashian Voluptuous advert (2011) - this is an advert that represents era and femininity because it highlights the 1960's era of burlesque dancing through the advertisement of the perfume. It represents womanhood because of its references to curves and the styling of the advert.
Print texts:
Rihanna Emporio Armani jeans poster/advert (2011) - This is a poster that is in black and white and highlights the 1980's vogue monotone look . This poster represents era because it shows the styling of the 80's and the seductiveness that represents femininity.
Christina Aguilera Candy man single cove/poster (2007) - This picture highlights era because it shows the 1940's world war 2 themed styling of the photograph and image. It represents femininity because it portrays what it meant to be a woman during the 1940's and the war.
Broadcast texts:
The Help (2011)- This film represents femininity because it highlights the role of women, especially black women in the early 1960's. It represents era through the setting of the film and highlights hardships women went through.
Iron Lady (2011)- This film represents femininity because it depicts the story of Britain's first female prime minister Margaret Thatcher. It represents dominance and female empowerment. It represents era because it is set in 1980's Thatcher's Britain.
The Notebook (2004) - This film represents femininity and era because it highlights the role of women and societies expectations during the early 1940's.
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