This is an advert that represents era and femininity because it highlights the 1960's era of burlesque dancing through the advertisement of the perfume. It represents womanhood because of its references to curves and the styling of the advert. The emphasis on the body and curves of Kim, through the name of the perfume and the picture highlights that this perfume can be both appealing to homosexual women, men and women who believe that they want to look like her. This plays with the diea of femininity, because it embraces womanly curves, in contrast to the old ideal of being skinny and tall.
Review of advert:
The advertisment has the bootylicious Kim dressed in vintage pink lingerie (the push-up bra being a little too modern maybe) and a marabou coat, swinging from a circle-trapeze burlesque-style. I personally think her best feature (her warm softness) is traded for some "hardened" glam-shot in which her face appears a little too austere, perhaps in an effort to lend some retro high-cheekbones and dark-lips-on-white-canvas drama. The trapeze mirrors the smoky bottle ~with some necessary pink on the neck, let's not forget~ bearing her initials; one K mirrored-into the other like the two faces of Janus. After all, who better nowadays than realistically curvaceous women to bring back those unabashedly feminine compositions. But no, it will be a white floral instead (yawn?) with a sensual soft base, encompassing jasmine, tuberose and gardenia at the heart and tonka bean coupled with sandalwood for the base. Sounds rather nice, if a little "been there, done that", no? Prices will start from super-affordable $16 for a 0.33-oz. rollerball and up to $65 for a 3.4-oz. spray bottle. The Kim Kardashian fragrance debuts in February, exclusively at Sephora.
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