Thursday, 1 December 2011
Text Analysis: Beyonce- Dance for You video
This is a video captured in film-noir, depicting the 40's style of women and relationships. This shows feminity because of the stereotypical woman in suspenders and red lipstick. Beyonce is portrayed as a femme fatale, because of the dominance she is showing through her dancing and movement. This video also shows the male gaze, because the leading man does nothing but stare at her, which highlights the view that men may see women as a sexual product.
Furthermore, it presents the stereotype of "the boss" and the "secretary" affair/relationship. She also has on a trench coat, which symbolises a desirable female , and is an iconic look presented in many portrayals of the 1940's.
"This video was created in 2011, for Beyonce's 4th studio album "4". "Dance for You" was well received by contemporary music critics, who noted its aural resemblance to songs by Prince as well as Janet Jackson, and praised the song's production as well as Knowles' vocals. Following the release of 4, "Dance for You" charted at number 200 on the South Korean International Singles Chart. An accompanying music video for the song was directed by Knowles and it debuted on November 25, 2010. The clip was also placed on Live at Roseland: Elements of 4. Inspired by the 1940′s film noir, the video is shot in black-and-white and captures Knowles dancing and flipping her hair in a detective's office to seduce him. Critics wrote that the video contains Knowles' trademark moves, called her a femme fatale, and commented that its concept effectively matched the track's lyrics."
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